Vassi’s journey began in Bulgaria and led her to Berlin at just 18, where she pursued her studies in art history and fell in love with visual storytelling. Her early career as a photo editor for Condé Nast and Vanity Fair Germany gave her a sharp eye for detail and an appreciation for the power of imagery to shape narrative and emotion.

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That passion naturally evolved behind the lens. After moving to Australia, Vassi spent the next decade capturing meaningful, story-driven photography for both global and local lifestyle brands. From Cartier and Sony Music to Netflix and Mazda, she’s helped a wide range of clients craft visuals that feel lived-in, intentional, and deeply connected to their brand identity. Her editorial work has been featured in InStyle, Grazia, VOGUE Online, RUSSH, Glamour, The Hollywood Reporter, Men’s Health, Women’s Health, MINDFOOD to name a few.

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Vassi’s approach is deeply collaborative—she works closely with lifestyle brands to translate their vision into authentic, emotionally resonant imagery. With an instinct for storytelling and a refined, cinematic style, she brings products, people, and places to life in a way that feels both elevated and real. Her work helps brands connect with their audience through visuals that speak to who they are and what they stand for.